Privacy Policy

1. Who we are

This privacy policy explains how personal information may be collected and used through the Dr Lynsey Crothers website, when someone makes an enquiry, books a consultation or treatment, or otherwise contacts the practice.

Questions about this policy or the use of personal information can be raised through the website contact page.

2. Information we may collect

We may collect names, telephone numbers, email addresses, enquiry details, appointment or consultation information, communication preferences and information provided through website forms, email, telephone or other contact methods.

Where relevant to arranging or providing dental or facial-aesthetic care, information supplied to the practice may include health, medical or treatment information. Health information is treated as special category personal data and requires additional protection under UK data protection law.

3. How information is collected

Information may be provided directly when a form is completed, an enquiry is made, a consultation is requested, an appointment is arranged or information is otherwise supplied. Limited technical information may also be generated automatically when the website is used, for example through essential website functions or server logs.

4. Why we use personal information

Personal information may be used to respond to enquiries, arrange consultations and appointments, communicate about requested services, maintain appropriate records, deal with questions or complaints, administer the website, improve services and comply with legal, professional, regulatory or accounting obligations.

The lawful basis used will depend on the circumstances and may include taking steps before entering into a contract, performing a contract, complying with a legal obligation, legitimate interests, consent, and where health information is involved, an appropriate condition for processing special category data.

5. Health and treatment information

Clinical information is handled with particular care. Information needed for diagnosis, treatment, patient safety or continuity of care may be recorded and retained as part of an appropriate clinical record. Website enquiries should not be used for urgent medical or dental emergencies.

6. Communications and marketing

Service-related communications may be sent where needed to manage an enquiry, consultation, appointment or ongoing patient relationship. Promotional communications should only be sent where there is an appropriate lawful basis and, where required, consent. Marketing preferences can be changed at any time.

7. Sharing information

Personal information is not sold. Information may be shared where reasonably necessary with organisations that support website hosting, email, communications, appointment administration, payment processing, professional services or other business operations, and where disclosure is required or permitted by law.

Where another organisation processes personal information on our behalf, appropriate safeguards should be used to protect that information.

8. How long information is kept

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected and in line with applicable legal, professional, insurance, accounting and clinical record-keeping requirements. Different categories of information may therefore be retained for different periods.

9. Security

Reasonable administrative and technical measures are used to protect personal information against accidental loss, unauthorised access, alteration or disclosure. No internet or electronic storage system can be guaranteed to be completely secure.

10. Your rights

Depending on the circumstances, individuals may have rights to request access to their personal information, correction of inaccurate information, deletion, restriction of processing, objection to certain processing or transfer of information. Where processing is based on consent, consent can normally be withdrawn for future processing.

A complaint about the handling of personal information may also be made to the UK Information Commissioner's Office.

11. Third-party links

The website may link to third-party websites, social networks or services. Those third parties operate independently and their own privacy notices should be reviewed separately.

12. Changes to this policy

This privacy policy may be updated from time to time to reflect changes to the website, services, professional requirements or applicable law. The version displayed on this page is the current version.